Digital Doc repairs over 10,000 phones in Iowa every year. We have stores in Davenport, Des Moines, Iowa City, and Cedar Rapids. Here are some learning points related to the industry and the business of repairing phones:
1. When smartphones were invented, it launched an entire market for phone repair. Today that market is around $4 Billion a year.
2. The early repair stores were small business owners. Many small businesses and jobs were created by the smartphone invention.
3. Today the larger retailer/franchises are moving in although they still only represent less than 20% of the total market for repairs.
4. As retailers/franchises take more market share, they will be able to leverage their purchasing volume to drive middleman market-making distributors into better pricing arrangements and ultimately dominate the repair market.
5. Certification processes take 3 months at Digital Doc. It takes that long to cover the range of phones on the market, soldering processes, computer repair skills, etc. If someone tells you they use "certified technicians", ask them how long their certification process takes. Most are a week or two at best and cover 3 or 4 popular phones.
6. Do not buy phone insurance from your carrier when you buy the phone. The monthly payments combined with the deductible will cost you $300 a year. Most repairs we do are under $150.
More later...
Marty Morrow
Owner, Digital Doc Des Moines
1300 NW 100th St
Clive, IA 50325
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